I'm Sean McNulty. I've spent 12+ years in game UI. I partner directly with your dev team through standups, sprint planning, Figma reviews, engine handoffs, ad-hoc feedback sessions, and regular UX/UI leadership syncs. I also work close to implementation, including Unreal Engine 5 Blueprints, UMG widgets, Rive, After Effects, and direct in-engine animation when the project needs it.
Studios
Past partners.
Services
Engagement Models.
[01]
8–12 weeks
UI Project Engagement
I embed with your team to own a defined UI initiative end-to-end — from first wireframe through to polished, in-engine assets. Scope and milestones are agreed upfront, but the timeline flexes to fit your production reality rather than an arbitrary deadline.
Good for: A vertical slice or greenlight milestone. A new feature system that needs UX through final implementation. A UI overhaul ahead of a major review or submission. Any project phase where you need a UI/UX specialist delivering production-ready work, not just concepts
[02]
3–6+ months
Embedded UI Partnership
A longer-term arrangement where I operate as your de facto UI/UX lead — attending standups, shaping direction, iterating across multiple features or updates, and helping your team ship consistently. Hours and focus shift as your priorities do.
Good for: Live-service games needing continuous UI across seasons, battle passes, and store refreshes. Multi-milestone projects where UI consistency matters across a longer arc. Studios that want UI leadership without a permanent headcount commitment.
[03]
1-4 weeks
UI Direction Sprint
A short, targeted burst to solve a specific problem or set a clear direction before a larger commitment. This might be a UI style exploration, a UX audit of an existing interface, or a rapid prototype of a critical screen — scoped tightly so you get a tangible, usable output fast.
Good for: Early-stage projects that need expert UI direction before building an internal team around it. Studios evaluating whether a longer engagement makes sense. A single screen or system that needs expert attention without a multi-month contract
Sean is an incredible asset to any UI team. His deep knowledge and technical skillset of UI design is surpassed only by his visual creativity and motion design. I have hired Sean twice now, into two projects, and each time he has excelled, elevating the quality of our output almost immediately, and slotting right into the team dynamic and culture. He is dependable, rigorous, calm under pressure, and highly talented.
Sean joined us at a critical moment and supported our team when we needed to temporarily ramp up UI production on Alara. He worked on every aspect of UI creation: designed icons, worked on HUD and lobby menus, and implemented his designs in Unreal. I recommend Sean as a great professional and a nice team player.
Case Studies
Multi-platform | 12+ months
AAA Live-Service Game
Challenge
Seasonal UI needed a full overhaul while the game remained live. Changes had to ship continuously without breaking monetisation, UX consistency, or production velocity across multiple teams.
Contribution
Took wireframes to final design of core seasonal systems, including reward tracks, purchase flows, and HUD updates. Defined reusable UI patterns and implementation-ready assets that integrated cleanly with engineering pipelines and live content updates.
Outcome
Delivered a scalable seasonal UI system that supported ongoing releases without slowing production. Improved consistency across features and reduced friction between design and implementation over a long-running live cycle.
Approach
Why me.
>_
Personal. Professional.
You work directly with me, a 12-year veteran, on every deliverable. No layers, no delegation, no surprise handoffs to someone less experienced.
UE5
Engine-literate.
I can work close to implementation, including Unreal Engine 5 Blueprints, UMG widgets, engine-facing layout constraints, and practical handoff for engineers.
RIV
Motion that survives production.
I build motion in After Effects, Rive, Figma prototypes, CSS sandboxes, or directly in-engine when the project needs implementation-ready behaviour.
[#]
Full attention.
I take on a limited number of clients at a time. You get focused, principle-level work, not a queue number at an outsourcing factory.
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Tight scope.
Whether it’s a targeted sprint, a full UI system delivered end-to-end, or ongoing UI leadership across production, I adapt to how your team works and what the project actually needs.
NDA
Business-ready.
I operate as a registered UK limited company, accustomed to NDAs and remote team onboarding across time zones.
